If you’ve been searching for new ways of monetizing your content and your blog or other media property, whether that be a social media page or website, is in the niche of marketing, you might be interested in becoming an Omnisend affiliate.
In today’s article, we’re looking at everything you should know about the Omnisend email marketing affiliate program – from how much you can earn to what rules to abide by so that you don’t risk being booted out of it.
Omnisend Affiliate Program Review
What is Omnisend?
While Omnisend can be defined as an email marketing platform, it is a little more than that. Customers can also rely on the tool for SMS marketing, automation, segmentation, push notifications, as well as audience syncing for ad campaigns.
Omnisend headquarters are located in London, with offices in both the United Kingdom and the United States.
What seems to make the difference between this service and many of the others that we have reviewed in our other articles is the complexity of the platform. It is easy to use and allows people to create campaigns and manage them with just a few clicks and tweaks, while also having complete control over how they manage their campaign engagement and being able to analyze shopping behaviour.
The sky’s the limit when it comes to what one can use Omnisend for – you can create anything ranging from landing pages and popups to teasers and more. Tracking is efficient, too, with users being able to consult everything they need in terms of their sales, campaigns, and automation.
What services can you recommend to your audience?
Before deciding to join the Omnisend affiliate program, we would advise you to take a good look at the website to make sure that the software aligns with what you want to suggest your readers or followers try and spend their hard-earned cash on.
You’ll be happy to know that there is a free Omnisend subscription available, which means that your referrals will be able to give it a shot before deciding to commit to paying for a subscription.
When it comes to Omnisend pricing, you’ll see that the plans are more than budget-friendly, especially if you take the time to compare them to what other companies are offering right now.
There are virtually two paid plans to speak of, the Standard and the Pro. The Standard is billed at $16 per month and it comes with the ability to send out as many as 6,000 emails per month, manage up to 500 contacts, send out as many as 60 phone messages, and an unlimited number of web push notifications.
The Pro plan costs $59 per month and comes with most of the same features, with the difference that with this one, a business owner or project manager can send out as many as 3,944 phone messages per month. With this one, users also gain access to 24/7 priority support and advanced reporting, A/B testing, campaign boosters, an image editor, a product recommender, and a plethora of email templates.
There are plenty of more features that you need to get informed on if you’re looking to organize a successful affiliate marketing strategy when recommending Omnisend to your audience.
Joining the Omnisend affiliate program
You’ll be glad to know that this program isn’t self-managed. In fact, it is run through PartnerStack, a separate affiliate network that we have encountered before and that makes checking on your stats and organizing your payments a breeze.
To join the Omnisend email affiliate program, all you need to do is fill out a form containing your first and last name, your email, the name of your business, the country you are currently based in, your website, the size of your audience, and some other details that the brand knows in order to make a decision.
After submitting your application, you’ll find out whether it has been accepted or not in a few working days’ time.
Just to be clear, there are several different programs you can apply to in the sense that you’re not restricted to being an affiliate only. You can be a brand ambassador or become a partner through the Agency/Freelancer one, where you manage marketing for a variety of your clients.
How much can you earn as an Omnisend affiliate?
This is one of the main reasons you should consider this program in the first place – you can make 20% out of your referrals’ order value whenever they purchase something on the Omnisend website.
But wait, there’s more – 20% isn’t a flat rate that you get once and then forget about it. In fact, it’s a recurring commission, which means that every time someone you have referred to the business pays for their monthly subscription, you’ll earn it once again.
And while we would argue that the commission rate could have been higher, especially when putting it side by side with some of the other affiliate programs we will mention below, the fact that you can earn it time and again is a clear benefit.
You get all of the tools you need to promote Omnisend on your website or other media property, such as banners, ads, and other kinds of content that you might require for the purpose.
Payment methods & thresholds
While there is no specific information on this over on the Omnisend website, we would like to note that PartnerStack works with two payment providers – Stripe and PayPal.
That’s slightly better given that a variety of affiliate programs out there now choose to work with PayPal alone, making things difficult, if not impossible, for a number of marketers who might have had their account deactivated or who live in locations where PayPal is no longer available.
As for the threshold, if you take a look at the Partner Terms on the official Omnisend website, you’ll find out that there’s a limit of $100. If you fail to meet it in 30 days, your commissions will roll over to the next month. By the way, there’s a waiting period of 30 days just to be on the safe side of things, so you’ll need to wait for a whole month before having your earnings hit your account.
Pros and cons to being an Omnisend affiliate
Before you decide to promote anything on your platform and associate your name with that brand, you should take a look at all of the advantages and disadvantages of joining a certain affiliate program.
In this case, it seems like the pros are outweighing the cons, but only you can decide for your own and understand if it makes sense to become an Omnisend affiliate or not.
The recurring commission is at the top of the list when it comes to the benefits that you can enjoy as a part of the affiliate program. The fact that the business works with PartnerStack is another positive, especially because there are two payment methods instead of one.
As for the payout threshold, yes – it’s true, it could have been lower. The commission rate could have been higher too, but we aren’t going to be complaining about it since we’ve seen a lot worse.
Another aspect to consider is that compared to some Omnisend alternatives, this service might not be as well-known to the general public – which is why some of your referrals might feel a little wary with regard to investing their money in a monthly subscription.
But if you can circumvent that issue and promote the Omnisend app to them in an effective manner, you’ll find your activity as an Omnisend email affiliate quite lucrative.
Omnisend alternatives for affiliate marketing
In case you’ve come to the conclusion that this program isn’t for you, be sure to check out the options that we have showcased below. We’ve specified the commission rate for each of them so that you know what you’re getting yourself into and what earnings you can expect.
Moosend
We have put together a separate review of the Moosend affiliate program in the past, so if you have some time on your hands, definitely give it a read. It’s quite lucrative in the sense that the commission is higher compared to what you get as an Omnisend affiliate and there are tiers where you can actually increase your rate.
For example, if you get 0-5 people to sign up, you have a rate of 30% of whatever they are paying for their services, but if you get to 10 accounts referred, your rate increases to 35%. For more than 36 accounts referred, you can make 40% out of what people are paying for their subscriptions.
The cookie lasts for sixty days, so it is two times longer compared to the 30 days used by most other programs right now.
ActiveCampaign
As an ActiveCampaign affiliate, you make 20% (recurring) out of what your referrals are paying for their subscription. That seems quite similar to what Omnisend has to offer, but the main difference between the two is that there are many more plans and they tend to cost more compared to those currently managed and sold by Omnisend.
Consequently, there’s more money to be made with this service simply because of that. There are also tiers based on how much business you send out ActiveCampaign’s way, in the sense that when you refer $500 of renewed subscriptions every month, your commission is increased to 25%.
Also, the cookie lasts for 90 days, so three times more than what most other affiliate programs have to offer right now.
Sendinblue
The Sendinblue affiliate program is a quite interesting one in the sense that while you wouldn’t expect it, the brand even pays affiliates for getting people to try out the free version of the product. But whenever someone upgrades to the paid, as an affiliate, you earn $100 off the bat.
The downside is that they work with just one payment system and it is PayPal. So, unless you have the ability to be paid through this service, there’s no sense in you joining the affiliate program run by Sendinblue at this time.
GetResponse
The GetResponse affiliate program is one of the most popular ones we have come across while reviewing dozens of similar ones. There are two ways of earning with this company. You can either choose to be paid a fixed rate of $100 per sale or opt for the 33% commission – the difference between them being that the second one is a recurring rate.
The tracking cookie lasts for 120 days, so it is considerably longer compared to what other affiliate programs have to offer.
Also, you can join the program either on the company’s own website or go through CJ Affiliate (Commission Junction) in case you have multiple niche sites and you can’t be bothered checking your stats on dozens of separate websites on a daily basis.
EngageBay
This program also has a 120-day cookie duration, so it’s clearly better than other options out there. The commission rate is more or less similar in the sense that EngageBay pays its affiliates a 30% share of whatever their referrals are spending on the site.
This is a recurring rate, so you’ll manage to earn the same whenever your referrals upgrade to a better plan or renew their subscription on a regular basis. You can even negotiate a better commission if you refer a plethora of individuals to EngageBay, which is reassuring.
AWeber
As an AWeber affiliate, you can make up to 50% out of the value of every subscription purchased through your affiliate link. There are some tiers, though, in the sense that you start out with 30% and your rate can be increased to 50% depending on your performance.
What seems to set this program aside from the rest is that the cookie lasts for a whole year, something that we have really not seen that often in other programs.
Constant Contact
The tracking cookie of this program is 120 days, so it’s definitely worth writing home about. As for how much you can make with this opportunity, you’ll be glad to know that you can even make $5 for free trials with this one, not to mention that you get paid $105 for every upgrade to a paid account.
The free trial lasts for a whole month, so your referrals have plenty of time to try out the product and decide whether investing in a paid subscription makes sense for them.
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