Category: News

As someone involved in video marketing, I know the value of visual content. Becoming a visible presence for my audience is crucial —I’d rather watch and create videos. And I’m certainly not alone; many people gravitate towards video over other types of content. Videos embedded in social media posts significantly boost engagement. They also powerfully…

After the amazing news that the Screaming Frog PPC team were finalists at this year’s Paid Media Awards, the wait was finally over, so on Thursday the team found their suits and headed out to a glitzy evening in Marble Arch. Surrounded by the best and brightest in the industry, the team settled down to…

The March Google core update focuses on dealing with expired domain abuse. However, using expired domains has long been a common strategy for achieving good rankings. In my experience, expired domains can be hit or miss, and their effectiveness depends on various factors, such as whether they are being worked on. It’s important to note…

This year the stars aligned for the Women in Tech SEO Fest as it took place on International Women’s Day, or March 8th 2024. This is the first time International Women’s Day has fallen on a Friday whilst the WTSFest has existed. The event took place in the Bishopsgate etc.venues. The conference is an opportunity…

Despite being a new buzzword you’ve likely seen one too many LinkedIn influencers writing about, topical authority is not a new concept in the SEO world. Being a reliable source of information in your niche has helped websites rank on Google for years. After all, it’s why many passion bloggers have managed to turn their…

In SEO and digital marketing, seeing a pretty diagram or graph is very seductive. It’s the nerdy nature of the beast. We love data visualisation. But, showing a visualisation should never be just about making your PowerPoint presentation pretty. Luckily, Screaming Frog visualisation tools are pretty AND useful. Here are just a few ways SEOs…

As a digital marketer, I know the importance of verifying a GMB (Google My Business) profile. After verifying my own GMB in Dubai, I can confidently say that it is still quick and easy to do so. However, there are some key tips to remember when verifying a GMB in this location. Firstly, choosing a…

We’re delighted to announce the release of the Screaming Frog Log File Analyser 6.0, codenamed ‘Cookie’. If you’re not already familiar with the Log File Analyser, it allows you to upload your server log files, verify search engine bots, and get valuable insight into search bots crawling your website. We’ve been working on a number…

I could bore you with the obvious opening line. “I used to be worried about job safety in the age of AI, but now I’m excited to work alongside our machine-learning mates.” But I won’t. Unless that counts. I’m not counting it. Instead, I’m simply going to give you my secrets for using AI to…

When it comes to a design project – or any other creative endeavour for that matter – feedback is a crucial part of the process. Feedback is a formative process that gives a project direction, creates consensus amongst stakeholders, and ultimately makes the project the best it can be. Without feedback, projects are destined to…