Category: News

It’s that time of year again! After a successful visit to San Diego last year, the Screaming Frog Crawling Clinic are packing up their gear and heading across the pond for brightonSEO San Diego Edition once again. This time it’s hosted from the 18th to the 20th of November. You’ll find us at stand 19,…

Ten years ago, I was searching for a tool that would help me determine what was wrong with a website I was working on. While scrolling through posts on a forum, I noticed that people had been praising a tool that had a catchy name, as opposed to all the other “SEO-something-something” tools. So I…

The biannual brightonSEO events have been marked in our calendar for well over 12 years now, and next week’s is no exception. As always, you can find us in our usual spot (stand 34, right hand side of the exhibition hall as you walk in): Come and meet the team and discuss any issues you’re…

Since Screaming Frog SEO Spider version 20.0 was released, SEOs can connect Screaming Frog and OpenAI for several use cases, including extracting embeddings from URLs. Using embeddings is a powerful way to map URLs at scale at a high speed and low cost. In this blog post, we’ll explain step by step what they are…

The popularity of Digital PR has grown heavily during the last few years, as brands look at other impactful ways to grow their coverage on the web. Many brands have been busy utilising the power of digital PR to not only generate valuable links that point back to key pages on their website, but they’ve…

As the old saying goes, “…in this world nothing can be said to be certain, except death and taxes.” well now you can add “ as well as a huge spike in search interest surrounding Black Friday from the end of August onwards”. Admittedly, it doesn’t quite have the same ring to it but still……

Setting up a campaign on Google Ads requires careful planning and a clear strategy, especially when choosing your bidding strategy. Selecting the right bidding strategy is crucial for achieving your campaign goals, whether targeting conversions, clicks, or impression share. For instance, using Target Cost Per Acquisition allows Google to bid in a way that maximises…

Selecting the right keywords is crucial when setting up an AdWords campaign, similar to choosing keywords for an SEO campaign. Tools like SEMrush, for example, allow us to look at competitors’ websites and see both organic and paid search traffic. We can then find out which keywords they are bidding on, their search volumes, and…

Powered by how to embed a youtube video and Yatzy regler Do you want a discount on Cloudways? You can do so by using the discount of 30% OFF for the first three months, using ” CRAIGSEO ” as the unique discount code. Today’s topic revolves around improving website performance by focusing on Core Web Vitals…

In today’s digital age, building expertise, authority, and trustworthiness (E-A-T) or EEAT as it’s now known for your website, is crucial. Google has implemented these principles to ensure that users receive reliable information. This means you need a credible persona for your site, even if it’s fabricated. I have established myself in the industry by…