Category: News

The popularity of Digital PR has grown heavily during the last few years, as brands look at other impactful ways to grow their coverage on the web. Many brands have been busy utilising the power of digital PR to not only generate valuable links that point back to key pages on their website, but they’ve…

As the old saying goes, “…in this world nothing can be said to be certain, except death and taxes.” well now you can add “ as well as a huge spike in search interest surrounding Black Friday from the end of August onwards”. Admittedly, it doesn’t quite have the same ring to it but still……

Setting up a campaign on Google Ads requires careful planning and a clear strategy, especially when choosing your bidding strategy. Selecting the right bidding strategy is crucial for achieving your campaign goals, whether targeting conversions, clicks, or impression share. For instance, using Target Cost Per Acquisition allows Google to bid in a way that maximises…

Selecting the right keywords is crucial when setting up an AdWords campaign, similar to choosing keywords for an SEO campaign. Tools like SEMrush, for example, allow us to look at competitors’ websites and see both organic and paid search traffic. We can then find out which keywords they are bidding on, their search volumes, and…

Powered by how to embed a youtube video and Yatzy regler Do you want a discount on Cloudways? You can do so by using the discount of 30% OFF for the first three months, using ” CRAIGSEO ” as the unique discount code. Today’s topic revolves around improving website performance by focusing on Core Web Vitals…

In today’s digital age, building expertise, authority, and trustworthiness (E-A-T) or EEAT as it’s now known for your website, is crucial. Google has implemented these principles to ensure that users receive reliable information. This means you need a credible persona for your site, even if it’s fabricated. I have established myself in the industry by…

Once inside, you’ll need to define the objective of your campaign. Whether your goal is to drive sales, generate leads, or boost website traffic, different campaign types like search, display, or YouTube ads can help achieve these targets. Choosing the right type is crucial to reaching your audience effectively. Key Takeaways Google AdWords offers full…

Topical clustering is a powerful method for improving on-page SEO. It’s not just for large-scale e-commerce brands; it works equally well for local businesses. Organising content into clusters can build a more coherent and interconnected site structure, which search engines prefer. A great example is how a plumber in Haringey structured their site to cover…

Link building is a crucial part of SEO, and I’d like to introduce you to an excellent platform where you can buy guest posts, make niche edits, and even rent links monthly. With nearly 40,000 satisfied users and over 140,000 websites across 29 countries, Serpzilla offers robust filtering tools to ensure you get the perfect…

Many who aim to dominate search engine results find it challenging to create pages on a large scale. I’ve experimented with numerous tools to streamline this process without spending excessive time writing. Several plugins are available that can automate content generation, helping to build localised content quickly. I’ve utilised plugins like SERP Shaker and Page…